Develop a campaign that addresses a defined problem and develop a strategy for execution while utilizing creative exploration and execution.
Deliverables: Traditional ads, participatory campaigns, and copy
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Spot the Difference Campaign: In collaboration with major coffee shops and cafes like Starbucks. This campaign aims to promote Oatly and encourage consumers to try the product.
Oatly World Tour: This campaign hopes to associate itself with other fun events like concerts in order to encourage consumers to participate in sustainability efforts. It also informs consumers that Oatly packaging is sustainable.
Imagine if every time you drank milk you were making a difference.
Well, don’t.
Oatly is already committed to reducing waste and making production as eco-friendly and sustainable as possible. That’s milk that takes care of the environment and takes care of you. It’s time to get involved in the movement and be part of the #PostMilkGeneration.
Trust me — you won’t regret it.
Choose a milk that makes a difference. It takes less than two seconds and it’s milk that tastes better than milk.
