HELP WANTED!
Despite spending vast amounts of money, brands can find themselves questioning the effectiveness of their current advertising and looking around for someone to provide them with fresh strategic thinking, breakthrough creative work that will set them apart, and a campaign that will help them grow their business well into the future.
For this assignment, demonstrate your brand development abilities to help this company launch a new campaign.
Deliverables: An integrated brand image campaign that utilizes a mix of traditional and experiential advertising and copy that reveals the true soul of your brand and makes the case for its very existence.
Please use the left and right arrows to see more images if applicable and click an image to see it in full size.
Each individual featured on the billboard campaign is leading a project dedicated to combatting climate change. The microsite will provide consumers with more information on each individual and their climate change project. This site encourages them to donate to a project by purchasing a pair of Converse.
For every pair of Converse purchased, consumers can nominate the individual and project they would like to support. Converse will then donate $1000 to the chosen campaign.
Calling the all rebels, free spirits, and those who dare to dream. We’re the movers and shakers of the sneaker industry and together, we’re going to be breaking down barriers and rewriting all the rules.
At Converse, we respect the past while pushing past the limits and looking toward the future. Our shoes are made for those who color outside the lines, dance on rooftops and find themselves on a new adventure everyday. It’s not just about what you’re wearing, it’s about where you’re going and what you’re going to do once you get there.
We’ve made shoes for the feet of Olympians, rappers, artists and even Vice Presidents. Think you’ve got what it takes to rock a pair of Converse?
Show us your style and let’s step boldly into our future.
