Snacks for College Students

College students are always snacking!

Research this demographic to find a product that will appeal to them. Create an ad based on your research.

Deliverables: A single ad that appeals to the college demographic. Include a headline, the product logo, and a short tag line or descriptive paragraph.

Billboard AD

REAL WORLD MOCKUP

RESEARCH

Facts:

– 20 years old
– Leads an active lifestyle
– Does not want to spend more than 15 minutes making a snack

Behaviors:

– Regularly goes to the gym to lift weights or do cardio
– Often craves snacks late at night
– Goes to Target or Star Market for snacks
– Consumes snacks around three times a day

Needs and Goals:

– Wants a quick snack that requires little to no preparation
– Prefers salty snacks with a savory flavor
– Wants something small to eat in between meals
– Budget is around $10-20