Work to create a new brand and brand guidelines. Undertake a competitive analysis in the social justice industry, choose a name for your new brand, design a recognizable logo that includes your brand name, and create a brand book which will contain a vision statement, type and color choices, and two examples of your logo in real-world use.

Deliverables: A brand logo, a brand guidelines book, and two examples of the logo in real-world use.

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